This past month, during the Super Bowl, our client Reeds-Jenss aired a regional ad around Buffalo, NY. We provided the high definition 1080p jewelry video and their team assembled the ad which had quite a blockbuster-movie teaser’esque appeal. Please be sure to have your sound on and view in full HD.
Reeds-Jenss has trusted EpicMind Studio to help them bring their television ads to the next level. Future videos will be featuring beautiful collections such as Pandora. With broadband in everybody’s back pocket these days, advertising has never had such a great reach. Look at YouTube – ads are now visible more than ever – any one of these spots can be tailored for your desired market and demographic.
In the above project, Reeds-Jenss asked that we record multiple angles of each diamond engagement ring – they wanted to convey every intricate detail of the jewelry, sort of how today’s car commercials focus more on the details than the entire car itself. For the video, we provided between 12-20 angles per ring with various zoom-ins and outs, as well as pans adding dimension to the jewelry. Recording the diamond jewelry on black places emphasis on the scintillation of stones – on white, the effect isn’t as grand and emphasis is place more on the metal instead such as the case of wedding bands (or something that needs a subtle-soft feel for jewelry).
We’re looking forward to 2012 and the additional commercial spots we will be creating alongside our growing client list. Look for future posts with new ads in the coming months.