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Benefits of jewelry video for the Web
Video creates a more personal interaction between a business and its customer. People want fast and
easy information. Video branding of products does not limit itself to the Reeds.com website, but can be published to blogs, video sharing sites, social networking sites and more. Video marketing takes
advantage of people's lethargic natures. Most people prefer to "watch" something, rather than "read" something because it requires less effort. Also, because it takes more effort, or at least "appears" to take more effort, video signifies trust to the audience.
Statistics show dramatically improved conversion rates for online retailers who use video to showcase their jewelry products. Armed with full HD (1080p-capable) video equipment and professional lighting, we can help you do just that. Instead of photographing several angles of a product, a single video showcasing it all can be more cost-effective. |
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Beyond the Web…
In addition to eCommerce applications, because we use full HD equipment and lighting, we are able
to produce very high quality 720p and 1080p videos that can be used for television, in-store and
tradeshow display purposes. |
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Benefits at the Retail Store level
Retail stores can use modern flat panel displays to showcase collections in all their glory and
elegance to consumers. For example, showcasing exclusive collections for special
promotional events can increase sales at the retail-store level. New sales tools help overcome today's
slumping economy. |
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Benefits for Vendors
Current vendors can benefit from increased sales through video promotion. This can lead to
better margins on future contractual arrangements.
Potential vendors can benefit as well from your videos: With strong eCommerce and
Retail store promotions driving up sales through video, certain previously reluctant vendors or those
that are more conservative are more likely to team-up with your business because of your ability to promote and increase the bottom-line. It is a win-win situation. |
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The above commercial aired during the 2012 Super Bowl for our client Reeds Jenss' regional ads. Click to view in FULL HD on YouTube.com. Clip produced by Reeds Jenss; Jewelry footage provided by EpicMind Studio.
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