DSQUARED: HE WOOD - Rocky Mountain Wood Men's Fragrance Photo & Video / by Vadim Chiline

We took a stab at creating a short 30 second spot and ad for this men's fragrance. Inspiring ourselves with the dark wood of the product and theme of a mountain, we keep this mysterious, with some fog, moonlight, simple synth pad music and some wind & crow sounds.

It was a series of new tests and learning experiences: Playing around with our digital motion control rig; working with dry ice; and toying with slow motion camera moves to keep the smoke from moving too fast. Quite the challenge. Never mind pulling focus, handheld light movements, and pouring the fog... We would have loved to had the arms of an octopus.  

Hope you like it. Here is the photo, followed by our video.